The science

Four pillars,
backed by the world's best science.

The research, the people, and the studies behind everything Clubwell does — curated against our CRIMES framework for evidence you can actually trust.

01 / 04

Addition

99%of restrictive diets fail long-term. We do the opposite.

Our approach starts with one powerful step: adding fibre first. Unlike restrictive diets that fail 99% of the time, this method focuses on abundance rather than deprivation. From here, members progress through our proven pathway — Fibre First, transitioning to the Human Diet, evolving into a low-carb lifestyle, and ultimately unlocking the freedom to practice intermittent fasting with confidence.

Start with fibre, build from there
Immediate wins: energy, sleep, weight
A proven pathway to lasting longevity

Dr. Ben Bikman

Insulin resistance

World-leading scientist on insulin resistance and metabolic health.

Dr. Isabella Cooper

Ketogenic science

Biochemist and medical pathologist specialising in ketogenic science.

Dr. Jen Unwin

Food addiction

Psychologist specialising in breaking food addiction and behaviour change.

Dr. Dan Maggs

Preventative care

GP and health coach helping patients prevent disease before it starts.

Heather Rosa

Clinical nutrition

Clinical nutritionist using evidence-based diets to tackle chronic disease.

Dr. David Unwin

Type 2 diabetes reversal

GP pioneering Type 2 diabetes reversal through dietary intervention.

Five-year funding partnership

The Public Health Collaboration

Our five-year funding partnership with PHC supports vital health conferences bringing together the brightest minds in metabolic health — challenging conventional dietary guidelines and pharmaceutical dependency.

Built by Clubwell

Your metabolic wellness,
in one number.

The MST Score brings together five critical biomarkers into a single, clear measure — so you can track the health of your metabolism in one place.

Learn about the MST Score

Expert insights

Tom Watson wearing glasses and a suit on a light green background

Dr Malcolm Kendrick in a gray blazer and white shirt on a light green background

Patrick Holford wearing a blue shirt on a light green background

Dr Robert Lustig in a suit with a light green background

Professor Tim Noakes wearing a green sweater on a light green background

Patrick Holden CBE wearing a light purple shirt on a light green background

Nina Teicholz with wavy hair on a light green background

Dr Peter Brukner in a suit on a light green background

Emma Porter with short curly hair smiling on a light green background

Christian Dailly wearing a dark shirt on a light green background

Dr James Goolnick smiling on a light green background

Dr Ali Ibrahim with a beard and smile on a light green background

Gary Taubes with gray hair wearing a black jacket on a light green background

Dr Shan Hussain with long hair smiling against a light green background

Dr Jason Fung wearing glasses and a blue shirt on a light green background

Dr James Dinicolantonio in a suit on a light green background

Patrick McKeown wearing an orange and black jacket on a light green background

Dr Annette Bosworth in a white coat on a light green background

Dr Mary Newport with short brown hair and a patterned scarf on a light green background

Dr Ben Bocchicchio with a mustache smiling on a light green background

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Our approach to evidence

The research that actually matters.

We curate studies that drive real health outcomes — not corporate profits. Every piece of research is weighed against our CRIMES framework: six critical criteria that reveal whether research deserves your trust. When longevity and lives are at stake, quality evidence comes in many forms.

The CRIMES framework Six questions we ask of every study, before it influences your health

C

Controlled

Was there a proper control group? Observational studies can suggest connections, but only controlled trials can prove cause.
R

Randomised

Were participants randomly assigned? Self-selected groups often reflect lifestyle, not the treatment itself.
I

Interventional

Did researchers actually change one variable and measure the effect — or just survey existing habits?
M

Meaningful

Was the study large and long enough? Four months on a handful of participants tells you very little about real-world impact.
E

Extension

Did it actually extend life? Lower cholesterol isn't the goal — a longer, healthier life is.
S

Statistics

Are the numbers honest? "50% risk reduction" often hides an absolute difference of less than 1%.