Food addiction isn't just a catchy phrase or an excuse for poor dietary choices. It's a genuine neurobiological condition that affects millions of people worldwide, yet it remains largely unrecognised by mainstream medicine.
That's why Clubwell has partnered with the International Food Addiction Consensus Conference (IFACC) to support their crucial mission: getting food addiction recognised as an official condition by the World Health Organisation.
The Science Behind Food Addiction
The research is compelling. Scientists at Princeton University discovered that sugar can hijack the brain's reward system more powerfully than some Class A drugs. Meanwhile, a French study revealed that sugar and artificial sweeteners can outmatch the reward response of intravenous cocaine.
These aren't academic footnotes; they're alarm bells that demand serious attention.
Food addiction operates through the same neurobiological pathways as drug addiction. When we consume ultra-processed foods loaded with refined sugars, artificial flavours, and engineered combinations of fat, salt, and sugar, our brains release dopamine in patterns identical to those seen in substance abuse.
The result? An insatiable craving for foods that harm rather than nourish us.
