Three Principles That Transform Any Food Into Medicine

When my friend Dr Robert Lustig was approached by a Kuwaiti food company in 2020, they had a serious problem.

Kuwait had an 18% diabetes rate and 80% obesity.

This company recognised they were part of the problem and wanted to become part of the solution.

So Robert and his scientific team did something extraordinary.

They stripped down every single ingredient across 180 products and rebuilt the entire range based on three simple principles.

Three principles so powerful they can transform any food into something that supports your health rather than destroys it.

Every food you eat must do three things.
It must protect the liver, nourish the gut and energise the brain.

If a food does all three, it's genuinely healthy.
If it does none of the three, it's not food at all.
It's consumable poison.

Protect the liver means being ruthless about added sugars. Your liver converts excess fructose and refined carbs into fat through a process called de novo lipogenesis. When your liver becomes fatty, it sets off metabolic dysfunction throughout your entire body. The liver is ground zero for insulin resistance.

Nourish the gut means feeding your microbiome with fibre. Your gut barrier is just one cell thick. Your bacteria will eat their own protective mucin lining if you don't feed them properly. Give them fibre, or they'll consume you instead.

Energise the brain means providing omega-3 fatty acids, B vitamins and stable blood sugar. Your brain is nearly 60% fat and the most energy-demanding organ you have. Deprive it of what it needs whilst flooding it with sugar, and you create a perfect storm of metabolic and mental dysfunction.

Your action today: Before your next meal, ask yourself three questions. Does this protect my liver? Does this nourish my gut? Does this energise my brain? Log what you eat in your Clubwell app today and notice which foods tick all three boxes and which ones don't. You might be surprised.